VSP/Marchon Innovation Lab

VSP / Marchon Innovation Lab

VSP Global, one of the world’s leading eyewear and eye care providers, has established a new home in New York City. The Shop East is an innovation lab that focuses on developing technologies for the physical and digital aspects of eyewear and eye care. For their new Manhattan location, VSP Global engaged Kostow Greenwood Architects to design a workplace to meet the demands of a team of creative entrepreneurs—designers, technicians, and researchers—meant to push the boundaries of industrial design and alternative manufacturing as they revolutionize the eyewear industry. The Shop East at VSP Global is a workplace designed to encourage innovation within an organized work environment. Our design team maintained an open collaborative space, while simultaneously defining zones for different types of work for teams and individuals.


  • 12,000 square feet
  • Open collaborative space
  • Prototyping rooms
  • Color Library
  • Conference and meeting spaces


We designed a highly efficient open plan layout that includes workspaces for the team’s designers, prototyping rooms, a brainstorming area, conferencing, and The Color Library, where products can be tested under different lighting scenes, such as daylight and stadium lighting.